First there are interesting facts; By 2015, video content represents 50% of Internet traffic, and for 2017 it will increase to 77%, according to the Forrester research. Something else, 64% of viewers see more than three quarters of each video in which they stumble, and 93% share the same according to comScore. Without further progress, it is obvious that video production is the future of corporate communication, whether in education, branding or advertising.
How then do you use it as a company? You should make nice for the customer’s productions. Here are some tricks to do with this innovative communication tool:
1. Bank of professional experience.
You may have your own film crew, but without prior training and exposure in this area you will not create high quality videos. The expert provides objectivity, new ideas and technical experience in managing teams, as well as advice on the best way to put your story on the screen.
2. Create a counseling script
If the corporate video production services Melbourne will score, then bring everything online. You need to exchange ideas and get as many ideas as possible. If possible, hire a scriptwriter to describe these ideas in a logical sequence. You must have an idea of what the final product will be like. The script is a road map of a successful movie, and without it your campaign is doomed to failure.
3. Define the audience.
If you are a toy manufacturer, your marketing format will not be the same as your furniture supplier. You can use 2D / 3D animation to capture the imagination of children, but the content loader may be more suitable for adults. In any case, you should be aware of the aspirations of your audience and be sure to convince them that using their products and services is the best way to meet them.
4. Tell a story convincingly.
The fascinating content is always short and close. If you are creating an explanatory video about a new product, avoid brand marketing, since viewers are more interested in a new product than your company. In essence, make sure you have a specific message on your products. If possible, include a true story about a customer whose life has changed their product and included it there.
5. Discover the best.
In the creation of films it is allowed to adapt the styles of other marketers, if it does not violate the copyright. Look at the best commercials in your niche and try to create a script on the same line, without being too obvious.
6. Search engine optimization
As a general rule, you should optimize your keywords in the content before launching an ad. This will help you appreciate the destination keyword. In addition, you must advertise videos on social networks, YouTube and other platforms.
There you have it; All you need is a professional video production company that understands your business in the most best way to control the process.