What does the term hybrid event production mean? Hybrid events are those that combine traditional elements like live streaming and mobile apps with other non-traditional elements like virtual reality and social media contests. Hybrid events can be extremely successful and fun if you know how to put them together. Keep reading to learn more about 5 ways to have a successful hybrid event production.
1) Create A Strong Brand
Brand is something you are and, as such, you can’t fake it. A powerful brand is built through cohesive messaging and careful public relations. When creating your brand, consider the following elements:
– Who am I?
– What do I believe in?
– What do I have that’s unique or valuable?
– How can I achieve my goals?
– What will my company culture be like and how will it affect those who work there?
2) Choose The Right Venue(s)
Choosing the right venue can help you and your event production crew create the best possible events. If you have an event in mind, think about where it would take place, what types of people will be there, and if it needs any special equipment that may be harder to find elsewhere. Whatever venue you choose, make sure it’s up-to-date on fire codes and has enough space for all your guests.
3) Tailor Your Program to Attendees
Rather than appealing to just one group of attendees, cater your program by selecting topics that appeal to all different types of people. One way to do this for your hybrid event production, is by including educational workshops that focus on various specialties or educational levels so all participants feel engaged and involved in the process. Ensure you have sessions on both design and production for even better results.
4) Develop A Well-Rounded Program
A well-rounded program is essential for achieving the highest level of success and entertaining your guests. A diverse array of social, educational, and recreational activities will allow people to sample all that the event has to offer in just one day.
5) Craft An Inviting Handout and Giveaway
Give your guest something more than what they paid for. Use the handout and giveaway as an opportunity to give guests something more than just what you hope for them. Bring awareness about your company, new products, or a cause close to your heart.