There has been increased interest in different ways to build a marketing business. One of those ways is to create street marketing campaigns. Street marketing has long been around, but it’s now getting more attention than ever. It can be challenging at first, but with the right execution plan and creativity, you will find this method looking mighty profitable on your revenue sheet! Join me for my step-by-step guide that will tell you how to get started.
Step 1: Decide your Focus
To start, you need to figure out what you want to sell with street marketing. This is important because it will decide where you set up locations and what collateral you will use. Are you going to sell a product or service? Or are you going to try and gather leads for your primary business? How are people going to find out about your street marketing campaign? All of these things will help determine the success of your campaign.
A street marketing campaign could be perfect for obtaining new customers if you’re selling a physical product. Depending on the type of product that you are selling and how much traffic flows through your area, this could be an option that works in your favor.
Street marketing may not be for you if you sell a Guerilla Marketing service. A street marketing campaign is ideal for selling products or services to repeat customers. You can use your street campaign to sell things like auto detailing, massages, and any other associated service with repeat business.
When starting, deciding what type of promotion and advertising materials will get your message out the fastest is essential. The collateral needs should always reflect the product or service you sell.
Once you’ve decided how to sell, it’s time to figure out what product or service you want people to purchase. This will determine the type of store that you want to set up, so keep it simple. You want to make sure your store is clear; all the products should be readily visible, and there should be enough room for customers or clients to shop around and see everything before making a purchase decision.
When deciding on your store, you need to consider a few things. Number one, the store needs to be in a high-traffic area. You don’t want people to drive through and around a bunch of traffic so that they can stop and make a purchase so keep that in mind when selecting your locations. Second, you need to consider what type of setup you will use. Are you going to use tables and chairs or something more permanent? Depending on the amount of traffic that flows through your area, it may make sense to invest in permanent seating like patio or garden furniture, but this all depends on how much traffic passes through your location.