What is amazon buy box

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Amazon is the fourth tech company to reach a $1 trillion market cap

Amazon is will soon be a $2 trillion company

Amazon’s core business segments are ecommerce and cloud services. In 2020, Amazon generated $386 billion in revenue. 11% of that came from Amazon Web Services, its cloud-computing arm.

The company is growing at an incredible rate: Amazon’s sales have more than doubled since 2017, when it generated $177.9 billion.

Amazon’s net income amounted to $21.33 billion in 2020 — more than double compared to the previous year ($11.6 billion).

However, even a decade ago Amazon was still generating billions in net income: In 2010, the company earned $1.15 billion net income.

Despite its enormous growth, Amazon has yet to become profitable for its investors: Its stock price has risen nearly 500% since 2010, but only about 100% since 2015.”

What is Amazon Buy Box

The Amazon Buy Box refers to a white box that appears on the right-hand side of product listings. As a seller listing your products on Amazon, you should know that winning the Amazon Buy Box has a tremendous impact on your sales and revenue.

Amazon’s Buy Box formula ensures that only trusted and reliable sellers win the Buy Box. This basically means that if your company has a high seller rating and sells quality products, you have a good chance of winning the Buy Box — the more reviews you receive from satisfied customers who rate you highly, the better.

As a seller, that’s an immense perk. Why? Because it can be very challenging to get people to notice your products when there are numerous other sellers in your category who are also trying to get their own products to appear in front of buyers’ eyes. Buyers tend to trust companies whose products appear in the Amazon Buy Box because they know they can rely on those companies to deliver products on time and provide excellent customer service.

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How to win amazon buy box

to win the Amazon Buy Box, you’ll need to meet a series of eligibility requirements.

First, to win the Buy Box on Amazon, it’s only available to Professional Sellers. Individual sellers can’t compete for the Buy Box. So if you’re currently an individual seller and want to start competing for the Buy Box, your first step is to upgrade to a Professional account.

At first glance, it may seem like only new products can win the Buy Box. But that’s not true. Any product listed on Amazon can be featured in the Buy Box — as long as they meet certain criteria

Late shipment rate: The percentage of orders that were shipped late over a 30-day period

Refund rate: The percentage of orders that were refunded over a 365-day period

Cancellation rate: The percentage of orders that were cancelled by sellers over a 365-day period

If your business consistently ships late or refunds products at high rates, you can expect those factors to hurt your chances of winning the Amazon Buy Box.